Skills & Competencies for Sales and Marketing Senior Manager

Sales and Marketing Senior Manager job profile

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JOB SUMMARY for Sales and Marketing Senior Manager

Oversees an organization's sales and marketing programs.

JOB RESPONSIBILITIES for Sales and Marketing Senior Manager

Develops strategic sales and marketing objectives. Establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions.

Sales and Marketing Senior Manager SALARY RANGE

BASE 50%
$177,136
TOTAL 50%
$209,264
Job Level
M03
Job Code
SM15000052
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales and Marketing Senior Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales and Marketing Senior Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Sales and Marketing Senior Manager

1 Job Family Competencies – Marketing Communications
Proficiency Level -4
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Lists basic functions and features of marketing communication tools.
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Level 2 Behaviors
(Light Experience)
Selects an appropriate marketing channel to communicate with target markets.
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Level 3 Behaviors
(Moderate Experience)
Implements marketing communications strategies to maintain brand consistency on every channel.
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Level 4 Behaviors
(Extensive Experience)
Leads communications initiatives to ensure accurate conveyance of brand message to the target market.
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Level 5 Behaviors
(Mastery)
Generates strategic marketing communication plans to ensure successful product launching.
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2 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Compiles a list of different tasks under marketing functions.
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Level 2 Behaviors
(Light Experience)
Assists the department in completing basic tasks of marketing functions.
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Level 3 Behaviors
(Moderate Experience)
Generates insightful and compelling ad content to influence customers to buy our goods.
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Level 4 Behaviors
(Extensive Experience)
Formulates innovative solutions to mitigate operational risks for multiple marketing functions.
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Level 5 Behaviors
(Mastery)
Designs and develops tools to streamline market research and development process.
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3 Sales and Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Sales and Marketing Senior Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales and Marketing Senior Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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3 Sales and Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Sales and Marketing Senior Manager
Proficiency Level - 5

Summary of Sales and Marketing Senior Manager skills and competencies

There are 0 hard skills for Sales and Marketing Senior Manager.
12 general skills for Sales and Marketing Senior Manager, Marketing Communications, Marketing Function, Marketing Strategy, etc.
12 soft skills for Sales and Marketing Senior Manager, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Senior Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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